American Detour Destination Marketing and Public Relations

Economic Development via Storytelling

Veteran travel writer Bruce Northam (120 countries explored & chronicled) and travel marketing and technology strategist Mike Coletta (www.EuropeUpClose.com, Coletta Travel Consulting) have merged Bruce's vast travel reporting network and Mike's online marketing savvy to create American Detour Destination Marketing, which focuses on overlooked destinations that deserve to be recognized.

This vast media network, built by a travel journalist and a travel marketing expert, creates economic development via storytelling.

American Detour's specialty is introducing writers commanding far-reaching audiences to destinations and events that aren't living up to their potential. Although some vacation gems are buried, they don't have to remain in hiding any longer.

Here's how we put your destination on the map:

Street anthropologists Bruce and Mike highlight your destination or attraction's mojo and come up with a strategy to ensure that what is cool and exclusive about you gets noticed by your merited audience.

Image makeover: We literally define your brand---if you don't get them with the first five words, they're gone. Northam specializes in slogan creation.

A group visit from five veteran writers with influence in your niche.

Summary of media fruits: Print, broadcast, social sharing and buzz monitoring; online impact summary.

Travel promotion will never be the same.

For more information and a customized proposal contact us at:

Bruce Northam

Michael Coletta